Get Ben Winn's Simplified Formula to Predicting Churn!
How do you effectively track and monitor account health, given that health scoring
is complex and easily actionable?
Ben Winn’s solution was to create a formula that would reduce the complex weighted health scores to 2 simple factors, with equivalent or better accuracy. It is called the Account Behavior Formula (ABF).
The Account Behavior Formula predicts whether a given account will:
A. Renew and/or grow their contract
B. Go to a competitor
C. Inform you they are considering churning
D. Churn without any notice.
To learn more, download Ben Winn's Account Behavior Formula now:
“My solution was to create a formula that would reduce these complex weighted health scores to 2 simple factors, with equivalent or better accuracy. It is called the Account Behaviour Formula (ABF)."
~ Ben Winn - Innovator of The Year Award 2018: Account Behavior Formula
