Voice of the Customer

Discover Oracle's approach to a multi-channel Voice of the Customer (VoC) Program that includes an actionable business intelligence component for a proactive methodology.

A New Framework for a Voice of the Customer Program

Peter Armaly, Senior Director for Customer Success Enablement at Oracle shares a Customer Success-infused Voice of the Customer (VoC) program. This solid VOC framework serves as a guideline for gathering data from multiple feedback channels across all stages of the customer journey, from provision to adoption. The data and feedback collected trigger Customer Success Playbooks that drive a superior customer experience and promote a proactive Customer Success approach. For more information, download Peter Armaly's slides now. To learn more about this framework, watch our interview with Peter here.

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