The Internet offers endless resources for research, news, reference, and books about Customer Success. This makes useful tips for CSMs and prospective CS practitioners available right at your fingertips. Just search, type, and click, like magic, hundreds of results that are ready for you to check out. There are many Customer Success books that are published every year. But how do you know which one of them is worth reading?
CSM Practice got you covered! In this blog, we’re going to highlight the Top 10 must-read Customer Success Books for CSMs and aspiring CS practitioners. These will serve as a good primer for Customer Success Professionals on their journey to become effective Customer Success Managers.
The first suggestion comes from authors, Dan Steinman, Lincoln Murphy, and Nick Mehta. The book is titled “Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue.”
Customer Success Manager is not a profession that can be achieved overnight, it will take a lot of experience and knowledge to be effective. Customer Success has now become a requirement for all businesses around the globe to help companies, customers, and customers achieve their goals of success. For CSM beginners, Customer Success is a ground-breaking guide to an exciting new customer management model. A must-read for anyone who’s new to Customer Success. A good primer that provides modern customer success applications. This book will help you get deeper into exciting new models of customer success management.
In the Customer Success industry, everyone starts from below before they reach the top of the ladder. They’ve all gone through a lot of processes and gained a lot of experience before they got where they are right now. “The Customer Success Pioneer: The First 12 Months of Your Journey Into Growth by Kellie Lucas” is a great reference for Customer Success Executives who are making their way up the ladder. This book examines how to create a best-in-class Customer Success function from the ground up. This will help Customer Success practitioners gain knowledge and skills to maximize customer retention, recurring revenue, and growth, build a productive and balanced team, and excel as a Customer Success Professional. A book that will help build your CSM career and be able to become a company asset by delivering high-quality outputs as a customer success professional.
Another book that we highly recommend for CSMs to read is Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne H. Janzer. A book that guides CSMs, Marketers, and executives to set up businesses to adapt or move to a subscription-based model. It outlines how subscription models affect the sales and revenues of the company and prevent churns. This book will guide you through creative marketing strategies in nurturing customers and building good customer relationships that pave the way to long-term success for the organization.
Customer Success is a profession that is continually improving from time to time. What you know or practice today may change tomorrow. We’re living in a world where change is constant, so don’t hold on to how you’re doing things right now and close your doors to the changes that might come to the Organization’s improvement. Continue to explore and research, and learn from other Customer Success professionals by reading a wide range of Customer Success stories and books that will help you grow your business, and become a professional. Learning is a never-ending process, and the world is a vast ocean ready to explore.